A quick board I did for my Visual Class so that the other students and I could have a visual study guide. It’s not very professional, but it still gets the job done.

Response to Chapter 6

Chapter 6 was the one stop resource on all things exterior for a store.  Covering topics from the different types of store window fronts (angled, arcade, corner, etc.), to the difference of an open(Windows are present) and closed(Windows are blocked off, only the entrance is visible) facade.  Even little aspects like which flowers to plant in a planter corresponds with certain promotions, and adding certain lighting solutions will create certain moods.  An overall helpful article, I learned what fenestration meant(The window layout of a store)!

Response to Chapter 5

In chapter 5, I read about the various types of display settings which include; realistic, semi-realistic, environmental, fantasy, and abstract.  All have specific benefits, challenges, and moods; each one is used to describe the two main classifications of visual display, institutional & promotional.  Institutional displays are used to help the community and don’t show any merchandise from the store, while promotional displays promote merchandise you can purchase in the store.  When creating a display, both institutional or promotional, you want to use the different types of displays.  Different type of displays are one -item, line of goods, related goods, & variety of goods.  This chapter was very informational, and had amazing examples of whatever it would be talking about at that point in the chapter.   The chapter was organized and easy to read.  I enjoyed reading the chapter, and learned a lot.  I thought the concept of a build up display was so cool.