Here we have an awesome Smart car promotional display, that’s almost boarder line POP.

promotional
Response to Chapter 5
In chapter 5, I read about the various types of display settings which include; realistic, semi-realistic, environmental, fantasy, and abstract. All have specific benefits, challenges, and moods; each one is used to describe the two main classifications of visual display, institutional & promotional. Institutional displays are used to help the community and don’t show any merchandise from the store, while promotional displays promote merchandise you can purchase in the store. When creating a display, both institutional or promotional, you want to use the different types of displays. Different type of displays are one -item, line of goods, related goods, & variety of goods. This chapter was very informational, and had amazing examples of whatever it would be talking about at that point in the chapter. The chapter was organized and easy to read. I enjoyed reading the chapter, and learned a lot. I thought the concept of a build up display was so cool.
